Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5.
The brand is introducing a new beer, Newcastle Cabbie Black Ale, and decided to promote it by driving drinkers home in black British taxis, on one condition—that they advertise the new brew through an enormous taxi-top megaphone for the entire ride. You can see footage from the rides below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in