Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Deutsch/LA deserves a steak dinner. In marketing the new PlayStation game LittleBigPlanet, they've come up with the best kind of billboard: the kind I can't see. These little boards are apparently springing up around San Francisco, Los Angeles and New York, and they're easy on the eyes. And a shin-high promotional campaign won't hurt the game much, even if LittleBigPlanet is basically Second Life without all the sex and gambling. In that spirit, they should change the headline here to "Good graphics shall overcome."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in