A twisty and tasty movie-marketing pretzel

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

I’ve mentioned before how meta is the new thing in film and TV advertising. But no movie or show has gone quite as far as Tropic Thunder, which was swallowed up by a self-described "black hole of meta-ness." For those who haven’t seen it, it’s a movie about people making a movie (including Robert Downey Jr. as "a dude playing a dude disguised as another dude") which then becomes reality (see the trailer and the uncensored

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in