Lunatics at Dogfish Head Make a Beer That Has Moon Dust in It

One small step for drunks

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Dogfish Head observed the fall equinox with a beer that is out of this world. Literally. The small-batch beer, called Celest-jewel-ale, has crushed lunar meteorites steeped into it, making it the space nerd's version of Goldschlager, or maybe Homer Simpson's Skittlebrau. Great idea, not sure about the name. Why shame themselves and their families with questionable wordplay/puns (like I did in my opening sentence) when they could have just called it Space Beer? That's what everyone I know is calling it anyway.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in