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Envy is perhaps the strongest emotion in the ad business, no more so than at awards shows. Now, one advertising awards show has gone to ludicrous lengths to help its bitter non-winners get a modicum of revenge against the winners.
After its most recent show was over, the Kiev International Advertising Festival built special rooms designed to let the losers physically abuse the winning work through a Web interface. One room featured a TV on the floor and a bunch of live chickens walking around—you could pick the winning spot you hated the most and have it play on the sceen, and watch the chickens crap on it.
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