NYC gets gross with its matchbook covers

Smokers know they risk rotten teeth, blackened lungs and horrifying cancers. But how many of them want to face that reality via gruesome pictures on their matchbooks? Such tactics are common in Canada, Australia and elsewhere, but now New York City is getting into the act. As part of its "Eating you alive" campaign, the city’s health department is placing nasty images on matchbook covers and distributing them in the South Bronx, Harlem and Brooklyn.