Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Nothing gets people riled up quite like a Guinness World Record involving mayonnaise, and so Hellmann's on Tuesday celebrated its 100th birthday by building the world's longest picnic table in New York City. Chefs Mario Batali, Tim Love and Aaron Sanchez were joined by special guests Katie Holmes and Andy Cohen on Pier 84 for a picnic lunch, whipped up by Batali and served on the new world-record-setting 320-foot table.
The event was held just blocks from where German immigrant Richard Hellmann opened his delicatessen on Columbus Avenue in 1905.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in