Terrie Hall, Star of the CDC's Anti-Smoking Ad Campaign, Dies at 53

'A public health hero'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Terrie Hall, who starred in Arnold's brutal national anti-smoking campaign for the Centers for Disease Control and Prevention, died this week in North Carolina. The image of Hall hiding the ravages of smoking-induced cancer with a wig, false teeth and a scarf is pretty harrowing, and the same can be said for her artificial voicebox. Those get used a lot in anti-smoking ads, but there's always something heartbreaking about them. I often wonder if people like Terrie are being exploited, if their real suffering should be harvested for a marketing effort, even one that's relevant to their condition.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in