Ocean Spray's cranberries take to the road

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As slogans go, "Bogs Across America" isn’t one that trips off the tongue. But when you see a cranberry bog set up in New York City’s Rockefeller Center, part of Ocean Spray’s Bogs Across America promotional campaign, it’s quite a sight. As an item on Ocean Spray’s Web site says, "Good thing Fashion Week’s not in October because when we bring our ‘Big Apple Bog’ to Rockefeller Center, hip-high waders will be all the rage."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in