Liam Neeson Makes the Invisible Visible in Chilling Child-Abuse PSA for Unicef

'Taken' star gives voice to gripping, desolate spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In May, we saw a billboard use lenticular printing to illustrate how violence against children can easily go unseen. Now, a new PSA from the United Nations Children's Fund is taking a different approach to making invisible abuses visible. "Just because you can't see violence against children doesn't mean it isn't there," says Liam Neeson, star of the Hollywood child-trafficking drama Taken, and a Unicef celebrity ambassador, in the voiceover. Titled "End Violence," the spot offers a gritty and blunt perspective on the dangers and traumas that children across the globe face on a regular basis, from gang rape to cyber bullying.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in