Don't let your kids watch that German porn

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The tagline on this NSFW animated spot for a German adult-movie channel roughly translates to something like: "They see it. Their children don't." That's meant to be a reference to the channel's evidently strident parental controls. In the ad, it's illustrated by those familiar and beloved children's cartoon characters Vagina Chicken, Sodomy Horse and Penis Snowman, the latter of which gives me new respect for Frosty's magic hat. This is a nice ad, creatively speaking, but turning two of the three suggestive images into animals just reinforces some unpleasant stereotypes about German porn.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in