Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Forgetting that a lot of improv comedy stinks, ad agency 18 Feet & Rising is partnering with British improv troupe Mischief Theatre to produce a live ad that will air on U.K. Comedy Central on the evening of June 17. The idea is simple: With no advance preparation, the Mischief players will get three minutes to improvise an ad live on the air for a product selected without their knowledge beforehand. Three-minute ads are too much when the material is written ahead of time, but I have to admire Mischief's willingness to take this project on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in