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"Smooth like an alibi," "Who will be your accomplice tonight?" and "Everybody is somebody's secret" are some of the overheated copy lines featured in Ogilvy & Mather's latest work for Stolichnaya vodka. One print ad shows saucy red lips blowing smoke rings. The overall tagline: "Wild wild East." Brandweek has more. What we've got here are jumbled pop-culture references from different eras and places: a vaguely '60s James Bond/spy motif, along with "hot" '80s imagery (those lips remind me of Miami Vice) and a tag that conjures images of the supposedly lawless American Old West.
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