Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Viacom is calling for a federal court to toss out Cablevision's $1 billion lawsuit alleging that the company's policy of bundling unpopular channels violates antitrust law, according to The Hollywood Reporter.
The lawsuit claims that Viacom threatened to impose a 10-figure penalty if Cablevision did not license little-watched channels like Palladia, MTV Hits and VH1 Classic along with its major networks MTV, Nickelodeon and Comedy Central. Cablevision contends that this policy sapped bandwidth it could have used for other channels, but Viacom rejects he characterization of its bundling policy as illegal and contends that Cablevision is bound by its contract.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in