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You've probably seen bumper stickers bearing the motto "Jesus saves." You may even have seen one that gets Moses and Buddha into the act. So, when you see a bumper sticker that declares, "I save," you may wonder whether the car's owner is claiming to be some sort of deity. A campaign for the ING Direct bank is courting this confusion as it rolls out a campaign urging Americans to start saving—money, that is. Visitors to the We,
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