SpongeBob celebrates 10th birthday in style

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

SpongeBob SquarePants turns 10 years old this year, and is about to get a big Simpsons-style birthday bash of his own. To kick off the party, Nickelodeon is teaming up with Humanity, a cause-driven clothing line, to create a series of five limited-edition, environmentally themed T-shirts as part of a "SpongeBob and You Save the Big Blue" campaign. The shirts are "proudly made in the U.S. from 100% organic cotton, encrusted with crystals" and go for a whopping $98 a pop.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in