Ad Agency That Put 10-Year-Olds in Charge Has Now Made a Movie

Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film is called The Movie Out Here, and it's a buddy comedy written by Kokanee's ad agency, Grip Limited. Check out the red-band trailer below (NSFW). The movie hits theaters in western Canada on Friday—30 of them, in fact. It's essentially a 90-minute content marketing experiment, so don't expect it to be any good—although judging by the trailer, it is plenty crass.