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What is it about slow-motion footage that makes guys look even more amusingly idiotic than usual? Do we simply find it funny when men's physical movements decelerate to the point where they match their mental ones? Whatever it is, it works pretty well in commercials. The classic example is the famous Carlton Draught commercial from a few years back—a veritable opera of sluggish male moronitude. Now, Buffalo Wild Wings—always ready to salute, in a good way, the inherent imbecility of the hairier sex—has done something similar in this ad from agency 22squared.
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