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Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking you to "Go make babies" with other "interesting people"—who may be likely to become "interesting people" and future WBEZ listeners themselves. An accompanying ad campaign by Xi Chicago will appear in print, online, at train platforms and bus stops, on taxis and T-shirts. Headlines include:
—Do it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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