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Their parent companies have been prioritizing streaming—and ad dollars further shifted from linear to digital in this year’s upfront—but the broadcast networks are still seeing some momentum heading into the 2022-23 TV season. Last season, three of the broadcasters—CBS, NBC and Fox—posted year-over-year gains in total viewers.
Now, all the networks are looking to build on those numbers as the new TV season kicks off this week. Adweek spoke with the broadcast chiefs at ABC, CBS, NBC and The CW (Fox Entertainment CEO Charlie Collier declined to participate) about their biggest swings and top priorities this fall, and how they plan to break through in a cluttered TV landscape.
Adweek: What is your biggest swing this fall?
Frances Berwick, chairman, entertainment networks, NBCUniversal television and streaming: Our biggest new swing is Quantum Leap, which is our big new scripted show.
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