Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After pulling an ad that likened laptop neglect to animal abuse (and made cruel sport of them both), Samsung Home Appliances is trying to atone with this Viral Factory spot for EcoBubble washing machines, in which a bear parades around in his boxers like he's Rodney Dangerfield or something. The ad is clearly pandering, but at least it's well-made pandering, even if the bear forgets to use detergent when he washes his pelt. But I'd rather think about that than how long it's been since he washed those boxers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in