Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A new study by researchers at RTI International claims that the "Truth" national youth anti-smoking campaign prevented 450,000 youngsters from smoking from 2000 to 2004. During that time, the campaign spent $245 million on television advertising. That works out to $544 spent on each successful intervention. According to the American Legacy Foundation (which funds "Truth"), this saved society "between $1.9 and $5.4 billion in medical care costs." Which is an impressively large estimated range, brought to you by researchers at the Johns Hopkins Bloomberg School of Public Health in a study that was partially funded by … the American Legacy Foundation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in