Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Harry and Charlie, the kids from 2007's superviral "Charlie Bit Me" YouTube video—which is closing in on half a billion views—make a humorous return in this new Ragú spot, where they recall the pain and degradation of the incident and its aftermath. It fits perfectly into Barton F. Graf 9000's ongoing "A Long Day of Childhood" campaign for the brand. The lyrics of the jingle for this new spot are particularly inspired: "Charlie bit my finger like a rabid opossum, but Dad kept on filming because he thought it was awesome."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in