Did Mullen pioneer Twitter business model?

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Tech and marketing blogs are having a feeding frenzy over how Twitter will make money. The fate of the economy—nay, the world—hangs in the balance. (On the flip side, Twitter is also being blamed for the economic meltdown, so maybe things will look up if it disappears.) What's interesting is the new front-runner moneymaking scheme involves constructing sponsored Twitter areas around themes and events. Federated Media has rolled out a pair of initiatives with Twitter's blessing.

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