Adman will eat shorts for solar-energy work

Ted Page of Boston's Captains of Industry is threatening to eat his shorts if his agency doesn't win a solar energy account. The guy looks like a cross between everybody's dad and Moby. Ted's got a blog and all manner of social outreach promoting the stunt, but why wait for a client to come aboard? I took up a collection here at AdFreak, and I'll give Ted $5 to eat those boxers right now. Note: $5 is roughly equivalent to the revenue he'd make off a solar energy assignment before those cash-strapped techno-hippies declare bankruptcy. I'm pro-rating the offer to $2.50 for briefs because they're easier to swallow, and times are tough all over.

—Posted by David Gianatasio