Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Most folks are lapping up this Heinz Classics Soup spot from London ad agency AMV BBDO and director Jeff Labbe. Frankly, I'm not stirred. "I Love Winter" depicts an oh-so-average English gal who, despite suffering various cold-weather indignities, adores the chilly season because she can thaw out with a bowl of piping-hot tomato soup. The commercial is extremely well made, but it's also mawkishly manipulative and lacks fresh ingredients (and by that, I mean ideas).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in