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Longtime MTV and Paramount exec Amy Campbell has been named CMO of Paramount Media Networks and MTV Entertainment Studios. She replaces Jason White, who is stepping down after 14 months in the role.
Chris McCarthy, president and CEO, Paramount Media Networks and MTV Entertainment Studios, announced the CMO switch in a staff memo.
“MTV Entertainment is what it is today in large part because of Amy. She has lived and breathed life into many of our biggest initiatives, from overseeing our biggest launches including Yellowstone, The Challenge and South Park to delivering impactful prosocial campaigns like Save Our Moms (maternal health), +1 The Vote (civic engagement) and #AloneTogether with the Ad Council (Covid/mental health),” wrote McCarthy.
Campbell joined MTV in 2000 and started out as an executive producer, leading the production for MTV and MTV2 spots, including the 2001 Super Bowl Halftime Show short firm.
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