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Disney is the latest publisher to cross the upfront finish line.
On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse.
Live events, Disney+’s upcoming ad-supported tier, and addressable and measurement offerings drove demand, with 40% of total upfront dollars going to streaming and digital thanks to Disney+, ESPN+ and Hulu.
A source familiar with the matter noted the company was excited to bring Disney+ to the upfront.
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