How 'Ecce Homo' Could Prove Twitter's Worth as a Direct Sales Channel

T-shirt sale shows Chirpify potential

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We're all about the Ecce Homo today. The Wall Street Journal has an interesting story about how the ruined Spanish painting of Christ may lead to yet another unintended consequence—that of exposing people to the potential of Twitter as a direct sales channel to their followers. What happened was: Punk cabaret star Amanda Palmer (above)—whom we last wrote about when she wrote a hate song to her record label—began to believe that the amateur restorer's work was not in fact a disaster but a valuable (if unintended) artistic act in itself.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in