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IAC-owned search engine Ask, perennially a rounding error in search-market share reports, is showing signs it will bring back its butler mascot. Jeeves is now back at the search engine in the U.K. IAC banished the fuddy-duddy butler in 2005, finding that he was a little too corny for the company to be taken seriously as a Google competitor. What followed were a series of disastrous marketing moves, including the ill-fated Crispin Porter + Bogusky campaign "The Algorithm" that culminated with the bizarre "Chicks with Swords" TV spot.
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