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Cheryl Hines is one talented woman. Not only is she an accomplished star of stage and screen, she's a virtuoso when it comes to leading focus groups for Coca-Cola-owned non-carbonated beverages. This is gleaned from the video above, where she adroitly steers a Vitaminwater research session with a female consumer. Her inquiries about shirtless pilates instructors, in particular, reveal brand truths that would be inaccessible otherwise. The video was done on spec by marketing agency Ideocracy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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