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Steffan Postaer has a thing for how admen can improve religion. His novel The Happy Soul Industry details how a hip ad agency helps God fix his brand. The Euro RSCG Chicago chief creative officer is still thinking about it. On his blog this weekend, Postaer gave a scathing review of God's main ad vehicle: the bible. His take on the children's version: "The opening copy is pretty terrific. Unfortunately, the text grows clunky and wearisome and, almost as if to alleviate the boredom, horrifyingly violent.
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