Dwight Howard sick of the Kobe/LeBron ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way. In a post on his blog, the Orlando Magic star says it's "really disrespectful that everybody seems to be pulling for LeBron and Kobe to get to the finals. … It's like nobody is even giving us a shot at winning this series." He signs off by saying, "Aiiight, ya'll I guess I gotta go watch another one of these LeBron and Kobe commercials on TV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in