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New York studio Blacklist and director Cisma were given almost free rein in making this ad for Adobe CS4, commissioned by Goodby, Silverstein & Partners. The only restriction was "to do everything using Adobe Products exclusively." The result is Le Sens Propre, aka nearly four minutes of something I mostly stopped watching after one minute. So did the rest of YouTube, if comments like "wtf this is so pointless and gay" are any indication of how it went over.
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