Google Shows You Where an Email Goes After You Hit Send

A behind-the-scenes look at the journey

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Google takes us backstage with The Story of Send, which explains what happens when you send an email. It's kind of like they're asking themselves why they're so awesome, and then answering that question, but it's still a clever way of both congratulating their renewable-energy efforts and explaining the inner workings of something people do every day without necessarily understanding the mechanics of it. I also think they're getting sick of all the remaining jokes about tubes, so they're trying to nip that mess in the bud once and for all.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in