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Is Tampax marketing to guys now? If not, there isn't much point to this bizarre 12-minute ad from Leo Burnett in which a boy wakes up with "girl parts … down there." Don't get us wrong, periods are nothing to be ashamed of, and guys should be understanding about that time of the month. But those are messages that can be conveyed in under a minute, aren't they? This video has its moments, and it's nice to see P&G trying interesting stuff, but it feels more like the pitch for a bad sitcom than an ad designed to sell stuff.
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