French siren is an Israeli-born Angeleno

Dogs and investment advice don’t usually make for captivating commercials, so it’s probably safe to credit much of this State Street spot’s success to little-known songstress Rosi Golan. Her haunting vocals, admittedly combined with some great direction and expressive animals, make for a truly memorable ad, even if you have trouble remembering (or even understanding) what it’s advertising. Like many viewers, I was inspired to look up the singer and was a bit surprised to learn that the classic French styling was the work of an Israeli-born woman who grew up in Los Angeles and taught herself to play guitar six weeks before her first live show at age 19.