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Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge technology. First up are Coca-Cola's "Hilltop" from 1971 and Volvo's "Drive It Like You Hate It" from 1962, with creatives Harvey Gabor and Emil Gargano helping to guide the respective reboots. (Still to come: Avis's "We Try Harder," with Paula Green taking part, and Alka-Seltzer's "I Can't Believe I Ate the Whole Thing," with input from Howie Cohen and Bob Pasqualina.)
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