Man Surprised to See Himself in Facebook Ad for Giant Tub of Lube

Joke in a personal post becomes a sponsored story

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Advertising people have long been derided as snake-oil salesmen. Nick Bergus, a writer, multimedia producer and teacher from Iowa, pitched a very different substance to glide into his 15 minutes of fame. The product: a 55-gallon drum of Passion Natural water-based lubricant, available on Amazon for $1,495 with "reasonable" shipping of $20.95. Bergus says he was amused by the offer and posted it on Facebook, adding the copy, "For Valentine’s Day. And every day. For the rest of your life."

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