Another major bummer of an Alzheimer's ad

This heartbreaking print ad by Wurmser Ogilvy for Groupo Ermita in Guatemala is jarring in its simplicity. The copy reads, "If they could help themselves, we wouldn't ask you." Alzheimer's generates such powerful campaigns because it's insidious and takes such a heavy toll. With this affliction, we lose so much that's precious, so much of what makes us human. In fact we lose everything, since we ultimately lose ourselves.

—Posted by David Gianatasio