Newspaper ad prepares for its 50th birthday

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The Guardian has an interesting story about one of the most resilient ads of all time: a British newspaper ad that's been running, all but unaltered, since 1960—probably the longest-running ad in newspaper history. Designed to look like an article, the ad promotes an English speaking and writing class at a college in Cheshire. The company behind the class is baffled by the ad's success. "We have produced new adverts that we thought were better," says managing director Ian Travis.

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