Coors Light is asked not to laugh at Toronto

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It doesn't take much to get an ad pulled in Canada. Coors Light billboards like the one shown here, featuring harmless regional Canadian humor, have been deemed offensive to people in Toronto, and the brewer has now axed the campaign. The ads had been running out west in British Columbia, where jokes about Toronto abound—though putting them in ads is beyond the pale. Says one B.C. resident: "We hear stuff about Toronto people all the time, but we couldn't believe anyone would put it on a billboard."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in