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Alice Cooper looks about 80 years old in this new Sony spot from TBWA, airing in the U.K. His roadie "Lloyd," who disturbingly bares his butt-crack at one point, looks even older. That's all part of the joke in this likable, Spinal Tap-inspired ad directed by George Hickenlooper of Epoch Films. It touts a Sony initiative designed to convince people to trade in their old televisions to get money toward new Bravias. Alice discusses his penchant for tossing TVs out of hotel-room windows, noting that it was easier to do in the '80s because "they bolt them to the wall now."
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