Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As the TV industry reconfigured itself in the past year to revolve around streaming, and cord-cutting accelerated during the pandemic, it seemed that the door had closed on linear scripted hit shows that could draw huge audiences. That went double for basic cable, where most of the highest-profile series had long since shifted to streaming services.
But Yellowstone never got the memo—and has become fall TV’s biggest success story, and a rare linear smash hit. This month, Season 4 of the Paramount Network drama—starring Kevin Costner as the patriarch of a family that controls the country’s largest contiguous ranch—debuted to staggering numbers.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in