Do You Hate Aubrey Plaza's 'World of Warcraft' Ad as Much as the Next Person?

'Parks and Recreation' actress takes some heat

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Aubrey Plaza's disaffected sarcasm works well on Parks and Recreation, but it's less effective in this World of Warcraft ad, where she plays essentially the same character. She says her boyfriend gave her WoW for her birthday, and that she broke up with him when she discovered she likes it more than she liked him. Entertainment Weekly's PopWatch blog is shocked by the mixed reaction on YouTube—the video has gotten almost 1,000 dislikes, versus 3,400 likes—and helpfully points out that the bleeped-out line about diamonds was a joke.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in