Lungs live the life with Drager medical gear

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Not too many medical-equipment ads feature guys dressed in giant puffy pink lung suits, but this one does. And these lungs are living the high life, being chauffeured around the countryside, playing tennis and croquet, dining on lobster, having a threesome with a lovely pair of ladies—pleasantly removed from whatever medical crisis has landed their owner in the hospital. All of this is apparently thanks to a Drager oxygen mask, which seems to be delivering more than oxygen to the patient.

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