Kohl's Repurposes Rebecca Black's 'Friday' for Black Friday Ad

Season's worst spot so far?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

We've already seen an early contender for best commercial of the 2011 holiday season. Here's one for the worst column—a Kohl's spot by McCann Erickson about Black Friday, sung to the tune of "Friday" by Rebecca Black. "Black Friday, Black Friday, gotta go to Kohl's on Black Friday," sings the actress Julie Mann as she empties Kohl's of its merchandise. "Everybody's going there at midnight, midnight." Annoyingly, the spot pretends to be all dismissive of its source material, as Mann sings at the end, "Can't get this darn song out of my head."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in