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EA Games has gotten a 12-year-old British boy to script its newest ad for the game Spore Hero. See the commercial here. I thought 6-year-olds made all video-game ads, but cheap shots are my thing, so I feel better after saying that. The lad (do they still call them that in England?) is named Blake Simons, and he tells Brand Republic: "It was great fun bringing the advert to life, and I'm really looking forward to seeing it on TV."
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