Dyson perfects art of teaser for new product

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Never underestimate the power of a good, simple teaser. Dyson, maker of bagless vacuum cleaners and nifty hand dryers, ignited a ton of online buzz Monday, ahead of a product announcement Tuesday. The video above, which was posted to the Dyson site, shows focus-group participants' incredulous reactions to something Dyson is releasing. This is how the company puts it: "Now we've turned our attention to another familiar device—and made it work better by removing something you might have thought was essential."

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