Create a wrestler even you mother can love

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The video game WWE SmackDown vs. Raw 2010 is selling itself on the create-a-wrestler and create-a-move features it had last year, which is a bad sign that the gameplay is still as broken and unresponsive as ever. The wrestlers the kid created in the spot above are pretty accurate, though. Try playing online multiplayer sometime and counting the number of green-mohawked lunkheads you see. As for the kid's reluctance to get the CAWs out of the house, he'll probably burn the game in the yard once he sees his mom in John Cena's lap.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in